Pricing
One plan. Everything included.
No tiers to compare, no features held back for a higher plan, and no fee per lead. Less than your monthly car wash.
Your website
- Personal branded website on your own URL
- Five page templates, your colors and fonts
- Your photo, headline, and story
- Built to be found when someone searches your name
- QR code and sharing tools
Your inventory
- Vehicle listings with photos, price, and details
- Individual vehicle pages
- One-tap inquiries on every vehicle
Your customers
- Lead capture with call, text, and email
- Referral tracking with its own link
- Book of business for every customer and note
- Follow-up reminders
- Email notification the moment a lead arrives
Your numbers
- Page views, contact clicks, leads, and referrals
- Most viewed vehicles and most read posts
- Where your leads came from
Worth knowing
What isn't included
Because a pricing page that only lists what you get isn't much use.
An automatic inventory feed. You add the vehicles you want to feature yourself. There is no connection to your dealership's inventory system, so nothing to request from IT — and nothing that syncs on its own.
A custom domain. Your page lives at personaldealer.site/your-name. Bringing your own domain isn't supported yet.
Trade-in values or credit pre-qualification. Two things customers ask for that this doesn't do today.
A free tier or a trial. There isn't one. You can cancel after a month if it isn't for you, and that's the closest thing on offer.
The math
Somebody already paid for your next lead.
It wasn't you.
Dealerships typically pay $25 to $40 for a third-party lead, and whoever buys the lead owns it — which is why it stays behind when you move on. That's the whole argument for having a page of your own.
| Where it comes from | Who owns it | What it costs |
|---|---|---|
| Third-party lead servicesAutotrader, Cars.com, CarGurus | The dealership | Typically $25–40 each |
| The store's websiteRouted by whoever is up next | The dealership | Included in their ad budget |
| Floor trafficYour turn in the rotation | The floor | Your time |
| Your own pageYour name, your link, your inventory | You | $29/month, unlimited |
Third-party lead services
Autotrader, Cars.com, CarGurus
- Who owns it
- The dealership
- What it costs
- Typically $25–40 each
The store's website
Routed by whoever is up next
- Who owns it
- The dealership
- What it costs
- Included in their ad budget
Floor traffic
Your turn in the rotation
- Who owns it
- The floor
- What it costs
- Your time
Your own page
Your name, your link, your inventory
- Who owns it
- You
- What it costs
- $29/month, unlimited
Third-party lead pricing varies by market and by vehicle segment. The point isn't the number — it's whose name is on the lead.
Questions
What people ask before signing up
- Do I need to be good with computers?
- No. You upload a photo, type your name and a sentence about yourself, and pick a starting design. Everything else has a sensible default you can leave alone. If you can post to Facebook, you can do this.
- How long does it actually take to get live?
- About fifteen minutes, and most of that is choosing a photo. You get a link the moment you publish — there's no review queue and nothing to install.
- What happens when I change stores?
- Your page, your web address, your customers, your notes, and everything you've written stay yours — they're attached to you, not to the dealership. The one thing tied to the store is the vehicle inventory, because those are the store's cars. Your link keeps working and the people in your book never lose track of you, which is the part that usually breaks when someone moves.
- Where do the cars on my page come from?
- You add the ones you want to feature — photos, price, mileage, and the details customers ask about. You don't need a feed URL or anything from your IT department to get started, and you can run your page with no inventory at all if you'd rather lead with yourself.
- Will my dealership have a problem with this?
- That's worth checking with your manager, and most are glad to have you promoting yourself and their cars. Your page is yours — it doesn't use your store's logo or claim to be their website — but stores differ on what they allow around advertising inventory and pricing, so read your employment agreement if you're unsure.
- Is this a CRM I need training for?
- No. Your book of business is a list of people with their phone number, what you talked about, and who you owe a call today. No pipelines to configure, no stages to name, no fields to set up.
- Who owns the leads?
- You do. Someone who contacts you through your page reaches you directly — the inquiry lands in your dashboard and your email, with the vehicle they were looking at and where they came from. Export your contacts whenever you want.
- What if I want to stop?
- Cancel any time from your account and you won't be billed again. There's no contract and no cancellation call.